Practical insights on building, launching, and monetizing indie products.

Lessons from real iOS and web apps — including what worked, what failed, and why.

Key Areas I Write About

Most indie apps don't fail because of traffic — they fail because of weak pricing and unclear value.

Small focused apps beat complex platforms every time — if you know what to cut and when to ship.

Marketing isn't about tricks — it's about consistently showing up where your users already are.