Monetization Is a Product Decision, Not a Pricing Page
When I first added monetization to my product, I treated it as a pricing problem.
Monthly or yearly?
$4.99 or $9.99?
A clean paywall, a polished Pro page, and a subscribe button.
Everything worked exactly as designed — except the revenue.
Users were active. Engagement was fine. But conversion was consistently low.
Nothing was “broken,” yet something was clearly wrong.
It took me a while to realize the mistake:
I didn’t have a monetization problem.
I had a product decision problem.