Growth Starts Before Marketing
For a long time, I treated growth and marketing as the same thing.
More channels.
More distribution.
More content, ads, posts, experiments.
When growth stalled, my instinct was always to look outward.
What I eventually learned was uncomfortable:
If a product doesn’t grow by itself, marketing only makes the failure louder.
Early growth problems rarely come from traffic In early-stage products, traffic is almost never the real bottleneck.
What usually breaks growth happens much earlier: