Practical insights on building, launching, and monetizing indie products.

Based on real iOS and web apps — what worked, what failed, and why.

Monetization Is a Product Decision, Not a Pricing Page

When I first added monetization to my product, I treated it as a pricing problem. Monthly or yearly? $4.99 or $9.99? A clean paywall, a polished Pro page, and a subscribe button. Everything worked exactly as designed — except the revenue. Users were active. Engagement was fine. But conversion was consistently low. Nothing was “broken,” yet something was clearly wrong. It took me a while to realize the mistake: I didn’t have a monetization problem. I had a product decision problem.

How to Fix ITMS-91053: Missing API Declaration in App Store Review

Starting May 1, 2024, Apple began enforcing new App Store review requirements related to Privacy Manifests. As a result, many apps started receiving the following review warning or error during submission: ITMS-91053: Missing API declaration This issue often appears even when no recent code changes were made, which can be confusing at first. This article explains why this happens and how to fix it correctly. What ITMS-91053 Means The error indicates that your app references one or more Required Reason APIs, but does not include the required usage declaration in its privacy manifest.
Apple Reject

Why Apple Rejected My App Under Guideline 5 (Legal) in China

Apple rejected my app under App Store Review Guideline 5 – Legal, citing local regulatory requirements in mainland China related to generative AI and deep synthesis technologies. This rejection was not caused by a bug or implementation issue, but by regional legal compliance. What Apple Flagged During Review According to Apple’s review feedback, the app was associated with ChatGPT / OpenAI, which currently does not have the required permits to operate in China.